U+I recruit Craig White to spearhead content


White will spearhead Content at U+I, with a focus on unlocking the potential of its sites for the benefit of local communities and securing their long-term legacy.

U+I, the specialist regeneration developer and investor, is delighted to announce the appointment of Craig White as Director of Content.

White joins U+I from Argent, where he has led the business’ Retail division for over five years. In this role, White managed the leasing of 500,000 square foot of Retail, Restaurant and Leisure space on behalf of the property developer, hand picking brands and operators, with a special project focus on Coal Drops Yard. In turn, he helped transform King’s Cross into one of the most experiential retail destinations in the UK, with occupiers including the unique Nike Central store, the 18montrose concept store, Spiritland’s music listening space and Carhartt’s Special Projects store, Work In Progress.

Prior to this, White spent five years at The Crown Estate as Retail Business Development Manager for both its Regent Street & St James's Portfolios.

In his new role, White will oversee Content at U+I – with a focus on helping its sites come to life through localised retail opportunities and community-led projects. In doing so, he will apply his specialist knowledge of consumer-focused experiences and emerging retail trends to activate U+I’s projects for the benefit of local communities and create a world-class legacy.

Craig White, Content Director at U+I, commented:

“Right now, in cities across the UK and Ireland, everything at street level is up for discussion, so it’s a privilege to join the innovative and ambitious team at U+I and be at the forefront of that debate. It’s a debate about Content; about challenging the norms, questioning the role of our civic centres, and the future of retail, work, play, make and do. U+I has an inspired vision, delivering ingenious development; creating vibrant and sustainable places that respect the past and embrace the future with partnerships and collaboration. I’m excited to be part of that future.”

Richard Upton, Deputy CEO at U+I, commented:

“We have been quietly collecting an incredible pipeline of world class regeneration projects which deserve the best in class team to unlock the potential future benefit of local communities. Craig is the most talented person in the industry having delivered world-leading destinations at The Crown Estate and for Argent at King’s Cross. To say we are excited that he has chosen to join U+I would be a mild understatement! At U+I, we’re relentlessly focused on unlocking the potential of our places for the benefit of local communities. Not just once they’re fully built, but from the day we get the keys to the site. Ultimately, we want to create great places that bring long-lasting change for local people and businesses, and for our partners. Craig has delivered world-leading destinations at the Crown Estate and for Argent at Coal Drops Yard and we’re delighted that he has chosen to join U+I to help deliver exceptional Content together with the team here.”

White’s appointment comes as U+I bolsters its Content and Creative teams, with the  appointment of Martyn Evans as Creative Director last week.